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  • Competitive Advantage

  • Porter's Five Forces Analysis

  • Strategic Groups

  • The Value Chain

  • The Generic Strategies of Cost Leadership, Product  Differentiation and focus

  • The Market Positioning Strategies of Variety Based, Needs based and Access Based Market  Positions

  • Global Strategy

  • Porter's Four Comer's Model

 

  • The Key Account Manager

  • The Key Account as a Business Partner

  • Discovering Opportunities

  • The Key Account Development Plan

  • Relationship Management

  • Marketing Communication Programmes

  • Winning Business 

  • Key Account Handling

 

  • The Result of Team Work

  • Attitude

  • Honesty  & Integrity

  • Trustworthy

  • Accountability

  • Team Work (One Team One Vision)

  • Staff Development

  • Happiness

  • Time Value

 

Competitive Advantage

Key Account Management

Team Building/ Core Value

Personal Grooming

  • First Impression

  • Feeling Good in Work

  • Personal Growth

  • Social Manner

  • Communication

  • Personality and Ability

  • Looking Good in Work

  • Good Performance in Work

  • Etiquette

  • Grooming and General Knowledge

 

How to get Client/ Customer To Come To You

  • Visualize a Client- Rich Future

  • Think in detail

  • Client- Attraction Laws

  • Internet Marketing

  • Low-cost Promotional Techniques

  • Compelling Words/ Narration

  • Take Action!

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